Always money. In the political world.
Although it has never been my personal experience as David Oatney points out, Chas Sisk does a rundown on how the TEA party may need to go to the next level (money) to keep winning races.
Also Terry frank gets http://www.knoxnews.com/news/2012/jul/12/gooch-tops-frank-in-raising-money-spending-in/ from the KNS. They really seem to want to beat her although with great info on her disclosure like this its going to be hard.
Frank's mother, Anne Philips, made the biggest single contribution during the period, with $1,400. In the campaign disclosure form, Phillips' occupation is listed as "all around awesome mom."
AWWWWWW! How cute is that?!?!